Designed, developed, and maintained the infrastructure and code-base that served many millions of mobile and rich media ads each day. Led the Rich Media effort and helped modernize the ad serving infrastructure and metric collection. Designed and implemented a RESTful API for serving rich media ads and built out scalable backend services to handle integration with existing servers and infrastructure.
- Contributed to IAB MRAID 2.0 standard
- Implemented MRAID SDKs on iOS and Android platforms
- Developed and deployed mobile ad solutions for multiple platforms, reaching over 20 million users daily.
- Designed and deployed 'Rich Media' ad delivery and reporting infrastructure, increasing ad viewability by 25%.
- Architected and deployed RESTful API for ad serving, tracking metrics and reporting, reducing API response times by 35%.
- Developed client-side Javascript 'ad controller' for mobile and web
- Developed flexible metrics tracking with non-blocking endpoints, reducing server load by 15%.
Led Mindjet's initial Software as a Service (SaaS) product, Mindjet Catalyst. Transformed Mindjet's business model with the new service, nearly doubling monthly revenue.
- Ported PHP website to ASP.NET, improving site load times by 40%.
- Ported Catalyst Flash client to standards-based HTML5/canvas, reducing cross-platform compatibility issues by 90%.
- Architected and led the team that implemented Mindjet Catalyst, increasing monthly subscriptions by 80%.
Founded Simple Software to provide software development and consulting services. Developed the Simple Software Application Platform that provided content management systems and business process management applications to small to mid-sized businesses.
- Developed contractor document management system, reducing document processing time by 30%.
- Created custom content management systems for clients, leading to a 20% reduction in content management costs.
- Led various software development projects for small businesses, increasing client satisfaction by 25%.
Architected and developed Clonesoft, a bespoke business process automation software that ran every aspect of the company including employee and customer management, order tracking, and clone progress tracking. Also developed the CatBank database, a feline DNA identification website integrated with gene analysis hardware.
- Cloned a cat and delivered it to customer, increasing company visibility and leading to a 15% increase in genetic banking inquiries.
- Developed business process automation software for gene banking and cloning, reducing manual processing time by 50%.
- Created a pet genotyping database identifying unique genetic markers, streamlining gene analysis by 20%.
Managed and maintained IT resources, developed network management tools, and led the growth of the company from 10 to 65 employees. Built and maintained customer websites and web applications, including email marketing tools that handled millions of messages daily.
- Designed network infrastructure using Windows and Unix servers, reducing system downtime by 25%.
- Developed web-based network management tools, improving IT team's response time by 30%.
- Created an email marketing application handling millions of messages daily, increasing client engagement by 40%.